The story of L’OCCITANE began in 1976, in the hills of Haute-Provence, a region of Southern France that lies between the Alps and the Mediterranean. L'OCCITANE has drawn inspiration from traditional Provencal techniques to create natural beauty products devoted to well-being and the pleasure of taking care of oneself. Nurtured by encounters and journeys, the brand has grown and developed. There is a story behind all of our products, most often related to the land of Provence.
The meaning and purpose of the brand are based on strong values: respect for both man and environment, with an emphasis on exchange and sharing. In 1989, beyond the Mediterranean, L'OCCITANE initiated a sustainable development program in Burkina Faso around the production of Shea Butter. In 1997, it introduced Braille Labelling on its packaging for the first time. And in 2006, it created the first large-scale organic Immortelle plantation in Corsica, to protect integrity of the Corsican Maquis.