G-Star RAW is the modern denim brand. With the philosophy “Just the product”, G-Star is a denim pioneer since 1989 and focusses on denim craftsmanship and innovation. G-Star is fascinated by the unlimited possibilities of raw denim, and modern concepts like 3D denim. Our designers are constantly pushing the boundaries of denim, which has resulted in several breakthroughs in the world of denim in terms of fabric innovation and denim construction techniques.
G-Star was the first brand to introduce raw denim as a wearable product by applying an industrial technique called ‘sanforizing’ for the first time on denim in 1996. The raw denim concept turned out to be the beginning of a radical new development. For nearly 20 years, almost all jeans-related products had undergone various special treatments to give them a worn-out look and feel. With raw denim G-Star introduced unwashed fabrics, clean looks and solid colours for a more mature and sophisticated type of denim style. Today, 350 G-Star stores are set across the globe, every element within the interior of the stores is designed and developed by its in-house interior design team using natural and raw materials. Through this distinctive design, denim is showcased in its purest form.
G-Star RAW.Just the Product.022 42660013