The Anita Dongre label is designed for the modern Indian yet is focused on our distinct sensibilities. Anita Dongre Timeless, her bridal bespoke label was created in sync with her belief of celebrating traditions with contemporary styles. The collection captures traditional weaving artistry, handmade embroideries and fabrics in an eternal collection that is proudly handed down over generations. Anita Dongre Iinterpret is another label which fuses contemporary silhouettes with Indian influences to create an effect that is softly sensual. Its strength is its versatility. Every piece is priced separately to allow her the flexilibilty of pairing to suit her personality. Anita Dongre Menswear seamlessly blends the Indian man’s modern outlook and traditional values with western wear inspired by classic cuts, and Indian wear influenced by royalty. The collection is handcrafted from the finest fabrics and uses rare stitching techniques. Grassroot is the stamp of Anita Dongre’s commitment to uplifting the cause of the unsung craftsmen and the revival of dying traditional textile practises. Grassroot garments are handwoven, created using environment friendly techniques and traditional crafts.‘Pinkcity’ designed by Anita Dongre and produced by Pradeep Jethani of Jet Gems is dazzling collection of gold jewellery for men and women, designed using the Meenakari and Jadau art forms- each piece is singularly handcrafted by skilled craftsmen of Rajasthan.